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Southwest Virginia Artisan Conference
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About 'Round the Mountain

Round the Mountain is Southwest Virginia’s premier artisan network, dedicated to showcasing and supporting the region’s rich heritage of craftsmanship. Connecting artisans, farmers, and craft venues across 19 counties and four cities, the network fosters economic growth and cultural preservation through education, marketing, and community engagement.

Through juried membership, training programs, and regional events, ‘Round the Mountain helps artisans refine their skills, expand their reach, and connect with audiences who appreciate high-quality, locally made goods. Visitors can explore artisan trails, discover unique handcrafted products, and experience the creative spirit of Southwest Virginia firsthand.

Shop the Artisan Galleries at the Southwest Virginia Cultural Center

Discover the heart of Southwest Virginia’s craftsmanship at the Artisan Galleries, located at the Southwest Virginia Cultural Center & Marketplace. Our galleries showcase a curated selection of handcrafted works from talented artisans across the region, including pottery, glass, woodwork, textiles, jewelry, and more.

Every piece tells a story, reflecting the rich traditions, creativity, and skill of the makers who call these mountains home. Whether you’re looking for a unique gift, a one-of-a-kind piece for your home, or a keepsake from your visit, the Artisan Galleries offer an unforgettable shopping experience that supports local artists and celebrates the spirit of Southwest Virginia.

Can’t Visit in Person?

Shop online anytime at shop.swvaculturalcenter.com and bring a piece of Southwest Virginia home with you!

Membership & Benefits 

Are you an artisan, craftsperson, or maker in Southwest Virginia? Join ‘Round the Mountain, the region’s premier artisan network, and connect with a community dedicated to supporting and promoting local craftsmanship.

As a member, you’ll gain access to exclusive marketing opportunities, artisan trails, professional development workshops, and events designed to help grow your business. Whether you’re a seasoned artist or just starting, ‘Round the Mountain provides the resources and support you need to thrive.

Become a Member!

Become part of a movement celebrating and preserving Southwest Virginia’s rich craft heritage. Join today!

Membership Benefits Include:

Promotion through regional marketing

Access to juried membership opportunities

Business development workshops & networking

Retail & exhibition opportunities at the Southwest Virginia Cultural Center

Events & Workshops 

Southwest Virginia Artisan Conference

The Southwest Virginia Artisan Conference is the premier gathering for artisans, makers, and creative entrepreneurs in the region. Hosted by ‘Round the Mountain, this annual event offers hands-on workshops, expert-led training sessions, and invaluable networking opportunities to help artisans grow their skills, expand their businesses, and connect with fellow creatives.

From mastering digital marketing and product photography to navigating business taxes and maximizing festival sales, the conference provides practical tools and insights tailored to artisans at every stage of their journey. Whether you’re a seasoned craftsperson or just starting out, this is your opportunity to learn, collaborate, and be inspired.

Join us for the next Southwest Virginia Artisan Conference and take your craft to the next level!

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Explore Southwest Virginia Art!

Explore the wonderful world of art in Southwest Virginia. Nestled in the Appalachian Mountains, Southwest Virginia is home to a vibrant community of artisans, artists, and craftspeople along with a diverse collection of shops and galleries and a bustling calendar of events. Get started exploring today!

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