‘Round the Mountain

Tucked in the mountains of Southwest Virginia is a vibrant culture of music and craft. It’s a region of spectacular views, opportunities for outdoor recreation, and rich natural resources. Rooted deep in history, this culture is authentic, distinctive, alive. Time spent in the region adds up to something much more than a simple getaway. A different side of Virginia. And a great place to visit for a week's vacation - or to make a home for a lifetime.

Friends of Southwest Virginia assists in the branding and marketing Southwest Virginia to the world as a distinct culture and destination, developing and sustaining the Southwest Virginia Cultural Center & Marketplace (formerly Heartwood), expanding outdoor recreation development initiatives and marketing throughout the region, and planning and implementation of downtown revitalization throughout the region to instill a high quality of life within our communities and promote them to the world for a broad spectrum of economic development opportunities.

'Round the Mountain Artisan Network supports approximately 200 artisans who handcraft unique products from painting, pottery, woodworking, basketweaving, fiber, and more. 'Round the Mountain provides educational, entrepreneurial, and marketing initiatives. Juried artisans sell inventory items at the Southwest Virginia Cultural Center & Marketplace.